Multan, Punjab | April 2026
A dream that started in the soil of a small Sindh village has today become an inspiration for thousands. Muhammad Rashid, Founder of “Sindh Handicrafts”, has built an international brand in just 4 years using only his vision, hard work, and belief in local talent.
The Beginning of Success
In 2018, Rashid started with a single mission: “Give Sindh’s Ajrak its rightful place in the world”. He had no big investment, no office, no team. Just belief in his heritage and a smartphone. Today, that belief has turned into one of Pakistan’s most trusted handicraft brands.
Success by Numbers
- Customer Base: 25,000+ satisfied customers across Pakistan, UAE, UK, Canada, and USA
- Team Strength: From 1 person to 15+ skilled artisans, all from local villages
- Annual Turnover: 8 Million+ PKR per year with 40% year-on-year growth
- Awards: Winner of 3 National E-commerce Awards for “Best Local Brand” in 2023, 2024, 2025
- Social Impact: 20+ families now earn a stable livelihood through Sindh Handicrafts
What Success Really Means to Rashid
For Rashid, success is not just about money. Success is when a Pakistani living in Dubai wears his Ajrak at a cultural event and says with pride, “This is pure Sindh”.
Success is when 3 women from his village, who never worked outside their homes before, are now called “Master Artisans of Sindh Handicrafts”.
Success is when top designers from Karachi call him and say, “Bhai, our collection is incomplete without your fabric”.
The Vision for Future
Rashid is not stopping here. His 2026 goals are clear:
- Make “Sindh Handicrafts” the No.1 authentic Ajrak brand in Pakistan
- Provide jobs to 50 more families from his region
- Launch the first experience center in Karachi
- Take Sindh’s heritage global through Amazon and international platforms
Rashid’s Message to Youth
“Success has no shortcut. Success is a mindset. When you believe in your soil, your craft, and your people, the world will come to you.
I had no degree. I had no big investment. I only had faith in my work. And that faith is giving me new success every single day.”
Muhammad Rashid’s journey proves one thing to every young person in Pakistan:
“A hero is not born in big cities with big money. A hero is born when someone decides to rise from zero and lift others along the way.”
About Sindh Handicrafts:
Sindh Handicrafts is a Pakistan-based brand dedicated to 100% authentic Ajrak and traditional Sindhi handicrafts. Every product is handmade by local artisans and carries the true spirit of Sindh’s cultural heritage.